A strong social media strategy is vital for the success of a reseller business. It is one of the easiest tools to establish and grow a loyal customer base. A large majority of people use the internet in order to find the products and services they need. This means your marketing efforts should be largely focused on directing traffic to your business’s website.
The most important principle to keep in mind about a good social media strategy is to have a very specific audience in mind to target and cater the content to their personality and interests. Here are some simple ways to ensure that you’re effectively using your social media channels.
Keep Posts Simple
Social media channels have algorithms that read and analyse every post that is put up. These algorithms determine what content will be displayed in people’s news feeds and how often it will come up. They tend to favour short and meaningful content that results in engagement. Users are more likely to read and interact with short, simple posts.
Keep this in mind by posting short updates that are interesting and encourage discussion. Remember that social media is a place to maintain and grow relationships, not to constantly promote your products or services.
Share Unique Content
If you’re a service-based reseller business, like an industrial cleaner, it’s likely that you don’t have too many riveting things to talk about. That means you need to be creative with your use of social media. Use visual elements like photos and videos to attract interaction. A video is more likely to display on newsfeeds and achieve greater reach/impressions, leading to further exposure.
The content you post doesn’t always have to be directly relevant to what your business does. Feel free to post fun and interesting content that is in line with the interests of your target audience, as long as it doesn’t damage your credibility. People enjoy seeing the human aspect of a business. It helps them relate to and appreciate the people behind it.
Include Important Information
People should be able to know what your business does, where you provide your services or products and how to contact you within the first thirty seconds of being on your social media page.
Use clever ways to highlight this important information, such as a nice cover photo design on Facebook that includes important information. A social media page with a good layout and logical presentation of information increases the credibility of your brand and improves the customer’s access to your services.
It’s also important to choose the right social media channel for the right kind of business. An industrial cleaning business will probably be better off on Facebook than it would be on Instagram or Twitter.
If you’d like more tips or social media strategy services for your business, contact Saver6. We have 25 years of experience providing business models and supporting small businesses. We can provide a range of services including social media strategy, targeted marketing and website development.
Contact us today to get connected!