Good management of social media is a central and unavoidable aspect of running a business of any size. Most small businesses are aware of that fact and have put together pages on a few popular social media sites.
Studies show that despite half of all consumers using social media to communicate with businesses, only 8% of them are satisfied with the interactions they have. Here a few tips to help you avoid being in that majority. With our advice, you will develop a social media strategy that strengthens your relationship with customers and improves the image of your business.
- Set Goals
Ask yourself what you want to achieve through social media and create a strategy that will achieve the goals you set out. Think about which social media channels are best suited for your business and maximise your attention on those. For example, Instagram is good for restaurants but probably not for a tax accountant. It’s rarely possible to be effective on every type of social media channel.
Use social media in a way that is consistent with your marketing strategy. That means creating content and communicating in a way that directly appeals to your target market. Depending on what your target market is, this will influence the tone and the nature of how your social media channels are used.
- Use Social Media to Maintain Relationships
Social media is not an outlet to constantly promote yourself and ask people to sign up to things or buy products. It is a space to maintain relationships by building trust and goodwill. Create content that relates to and reflects the personality of your target market.
Never delete negative feedback. It’s an opportunity to bring some authenticity to your business by publicly displaying an attempt to resolve or improve their experience. Even if it can’t be resolved, it can display your customer focused and reactive attitude. Be likeable but professional and don’t damage your reputation with poor spelling and grammar.
- Be Active and Interesting
Nothing will kill the success of your social media channels faster than being boring and unresponsive. You should constantly be providing interesting content and encouraging an active discussion on your page. This helps to keep your page on the newsfeed of your followers and brings a sense of authenticity and community.
Be vigilant and respond promptly to any communication from followers, whether it is questions or feedback. It’s vital to make sure customer activity isn’t going unnoticed, whether it’s good or bad. You should only be promoting yourself about 10% of the time and when you do, it should be new and interesting information or done in a clever way that your target market would appreciate.
- Monitor Your Success and Adapt
Social media platforms provide analytics which you can use to determine what kind of content has the furthest reach and biggest impression. Experiment with your approach, changing and adapting it based on what works or doesn’t work.
Use social media management platforms like Buffer, Hootsuite or Tweetdeck. These allow you to coordinate all of your social media accounts and RSS feeds from one screen.
- Think about Google
Social media management should be integrated with the rest of your digital strategy. It plays a role in directing traffic to your website, affects your overall digital presence, and influences your SEO.
Creating a Google+ account is a very easy way to increase visibility and search engine ranking in Google searches. It shows the location of your store on maps, displays ratings, trading hours, and other helpful and noticeable information.
For social media marketing services, contact Saver6. We are a small business support platform with 25 years of experience providing business models and supporting small businesses. We can provide a range of services including social media strategy, targeted marketing and website development.